Insights for Rental Operators

The ActiveSales Blog

Google Ads tips and strategies for independent equipment rental companies.

Are Bing Ads Worth It for Commercial Equipment Rental?

Constantin Cornita

Published on: 09/07/2026

Microsoft Ads can deliver cheap, qualified B2B clicks for commercial equipment rental — but only as a supplement to a clean, profitable Google account, not a replacement for one. Here's when it works, when it doesn't, and how to test it in 30 days.

equipment rental

What Should You Spend on Google Ads — and What's a Rental Lead Actually Worth?

Constantin Cornita

Published on: 06/07/2026

Two questions, one answer: how to set your Google Ads budget by knowing what a qualified rental lead is actually worth—so you can spend with confidence and win more bookings.

equipment rental